John McGuire

editor of "The ESPN Effect: Exploring the Worldwide Leader in Sports"

November 4, 2015

John McGuire (Ph.D., University of Missouri) has focused his research efforts in the area of sports media, examining professional practices of multimedia sports journalists, image repair of sports figures, sports play-by-play narratives, and sports media network practices. Dr. McGuire's work has been published in Journal of Sports Media, Communication and Sport, International Journal of Sport Communication, and the Journal of Radio and Audio Media. Dr. McGuire has coauthored chapters in three other edited volumes and was a coauthor of "Campaign 2000: A Functional Analysis of Presidential Campaign Discourse."

ESPN has grown from a start-up cable network in a small Connecticut town to a $50 billion global enterprise. For the past 35 years, ESPN - along with its sister networks - has been the preeminent source for sports for millions around the globe. Its 24-hour coverage of sports news and programming has cultivated generations of sports consumers, utilizing multiple ESPN platforms for news and entertainment. The pervasiveness of the company's branded content has influenced how sports fans think and feel about the people who play and control these games. In "The ESPN Effect," leading sports media scholars examine ESPN and its impact on culture, sports journalism, audience, and the business of sports media.

URL: https://library.okstate.edu/news/celebratingbooks/2016-honorees/john-mcguire

Last Updated: 12 January 2022