Robert A. Baron

author of "Enhancing Entrepreneurial Excellence: Tools Making the Possible Real"

February 4, 2014

Robert A. Baron holds the Spears Chair in Entrepreneurship at OSU. He is a leading scholar in cognitive and social factors in entrepreneurship, and has successfully bridged two distinct academic disciplines of psychology and entrepreneurship. Most recently, he held the Bruggeman Chair of Entrepreneurship at the Rensselaer Polytechnic Institute. During his 22 years there, Baron chaired both the Department of Psychology and the Department of Managerial Policy and Organization. Prior to that, he was Professor of Psychological Science at Purdue University. Baron has authored more than 130 peer reviewed papers and 45 books. He has received numerous Best Paper Awards; in 2008 he received AMJ's 'Best Reviewer' Award, and in 2009 the Entrepreneurship Division's 'Thought-Leader' prize. He served as an Associate Editor of Management Science and has been an editor for numerous other publications. He currently serves on the Editorial Boards of the top journals in entrepreneurship, business and psychology. Baron is a Fellow of the Society of Industrial and Organizational Psychology, the Association for Psychological Science, and the American Psychological Association. He received his Ph.D. and Master's degrees from the University of Iowa, and his undergraduate degree Magna Cum Laude from the City University of New York. He holds three patents, and was the founder and CEO of Innovative Environmental Products, Inc.

"Enhancing Entrepreneurial Excellence" is a fascinating and valuable treatise on how entrepreneurs achieve the transformation of an idea into a product that is successful in the marketplace. It is practical but well-grounded in the academic research. The book explains the tools that entrepreneurs need to be successful and displays the passion of the author, Robert Baron, to help more entrepreneurs become 'engines of change' in order to improve human life. The book is a must read for all scholars of entrepreneurship and aspiring entrepreneurs.

URL: https://library.okstate.edu/news/celebratingbooks/2014-honorees/robert-baron

Last Updated: 12 January 2022