Bruce Barringer

author of "Launching a Business: The First 100 Days"

February 4, 2014

Bruce Barringer is a professor and the N. Malone Mitchell, Jr. Chair at Oklahoma State University. He is also the head of the School of Entrepreneurship. Dr. Barringer's research interests are in the areas of feasibility analysis, business planning, and the business startup process. Previously, he served on the faculty of the University of Central Florida. He obtained his Ph.D. from the University of Missouri and his MBA from Iowa State University.

Dr. Barringer's research has been published in Strategic Management Journal, Journal of Management, Journal of Business Venturing, Journal of Small Business Management, Journal of Developmental Entrepreneurship, and in several other outlets. Dr. Barringer is the author or coauthor of five books, including "Entrepreneurship: Successfully Launching New Ventures," "Preparing Effective Business Plans," "The Truth About Starting a Business," "What's Stopping You? Shatter the 9 Most Common Myths Keeping You From Starting Your Own Business," and "Launching a Business: The First 100 Days."

This book provides a template for how to navigate the first 100 days of a new business. Its focus is on the nuts and bolts aspects of setting up and running a business, rather than the product or service you'll sell. Think of it this way- Imagine you've conceived a business idea, written a business plan, raised seed capital, and are set to launch your business on June 1. Now, what do you need to do to get ready for June 1? When June 1 comes, what should your priorities be? How do you know what tasks to focus on and in what order? While the answers to these questions vary depending on the business, there are a set of key activities that all businesses must accomplish to get their businesses off to a good (and legally proper) start. Examples include securing the proper business licenses and permits, setting up a bookkeeping system, negotiating a lease, buying insurance, entering into contracts with vendors, making the first sale, and so on.

URL: https://library.okstate.edu/news/celebratingbooks/2014-honorees/bruce-barringer

Last Updated: 12 January 2022