Celia Stall-Meadows

author of Fashion NOW: A Global Perspective

November 4, 2015

Celia Stall-Meadows is a visiting assistant professor in the Design, Housing and Merchandising Department in the College of Human Environmental Sciences. Fashion Now: A Global Perspective (2010, Prentice-Hall) is her second textbook. Her first book is Know Your Fashion Accessories (2004, Fairchild). She is also a contributing author to MyFashionLab, a multimedia online resource and course management tool that supports Fashion NOW: A Global Perspective. Stall-Meadows recently authored Retailing in India, a student workbook and instructor's guide to be published by IndiaCan in 2011.

Fashion NOW: A Global Perspective is an introductory textbook that emphasizes fashion and marketing. Business decisions in the fashion industry are based on the marketing approach. The basic language and principles of fashion are presented early in the text so that students can apply these to more advanced marketing and merchandising discussions. The globalization of fashion is a pervasive theme presented in many ways including history, international sourcing, trade, and retailing.

URL: https://library.okstate.edu/news/celebratingbooks/2011-honorees/celia-stallmeadows

Last Updated: 14 January 2022