Michael H. Morris

co-author of Rethinking Marketing: The Entrepreneurial Imperative

November 4, 2015

Michael H. Morris is the N. Malone Mitchell Chair in the Spears School of Business at Oklahoma State University. He earned his B.A. and M.S. in economics and an M.B.A. from Wright State University. He earned his Ph.D. in marketing from Virginia Polytechnic Institute and State University.

Rethinking Marketing: The Entrepreneurial Imperative rethinks the basic building blocks of marketing with an entrepreneurial perspective. It asks questions using a "what if?" compass in which the emphasis is on asking the right questions, rather than finding the right answers. This book is designed for entrepreneurs looking to make sense of the many new contributions that have redefined marketing.

URL: https://library.okstate.edu/news/celebratingbooks/2010-honorees/michael-morris

Last Updated: 8 December 2015