Bailey Norwood

co-author of Agricultural Marketing and Price Analysis

November 4, 2015

Norwood was raised in the the swamps of South Carolina's low country. His interest in agriculture began in his youth when Bailey began raising horses, breaking horses, and roping steers. Bailey also competed in bareback riding events at local rodeos. To learn more about livestock and agriculture, Norwood worked on a number of cattle, swine, and crop farms.

While attending Clemson University, Norwood fell in love with economics, marveling at its ability to improve society through simple logic and statistical analysis. Consequently, he received a B.S. in agricultural economics from Clemson and a M.S. in the same field from Kansas State University. At North Carolina State University, Norwood received his Ph.D. in economics, focusing on pesticide productivity and swine waste management.

Since 2003 he has taught and researched in the Department of Agricultural Economics at Oklahoma State University. Teaching is his first love, as is evident by his numerous teaching awards and his undergraduate textbook. While Dr. Norwood has a variety of research interests, he has developed a specialty in the area of consumer marketing research. Along with his friend Jayson Lusk, Norwood has pioneered a number of research tools which improve researchers' ability to understand consumer preferences.

In recent years Dr. Lusk and Norwood have applied their innovations in the area of farm animal welfare. A controversial and emotional topic, he seeks to help agricultural industries and policy makers understand how consumers prefer farm animals to be treated and the costs of improving the well-being of farm animals.

As refreshing as its tone is the innovative approach Agricultural Marketing and Price Analysis takes to economic theory and agricultural marketing strategies. This text offers versatility by covering a wide range of topics that include both traditional economic theory and organizational economics. Novice readers will gravitate to the inviting writing style and colorful examples, while instructors will appreciate the sound coverage and delicate balance between economic theory, institutional detail and use of mathematics. All in a single source, readers will find contemporary treatment of economics and price analysis, agricultural prices and markets, agribusiness marketing strategies and more.

URL: https://library.okstate.edu/news/celebratingbooks/2009-honorees/bailey-norwood

Last Updated: 14 January 2022