Jami Fullerton

co-author of Advertising's War on Terrorism: The Story of the U.S. State Department's Shared Values Initiative

November 4, 2015

Jami Fullerton is an associate professor at Oklahoma State University, where she teaches advertising and mass communication research and theory. Dr. Fullerton, who is the recipient of one State Department grant and a participant in two others, often spends her summers abroad, teaching and conducting research on cross-cultural communication and media globalization. The OSU College of Arts and Sciences named her an outstanding researcher in 2001. She currently serves as chair of the American Advertising Federation's Academic Committee and is on the AAF Board of Directors.

The Bush Administration missed an opportunity to improve America's image in the Arab and Muslim world when it shut down the controversial 2002 "Brand America" public diplomacy television advertising campaign, a new book written by two U.S. advertising professors suggests. Contrary to news media and government reports at the time, the Shared Values Initiative (SVI) – the official name for the advertising campaign at the State Department – improved America's image in Indonesia and possibly throughout the Middle East. This book explores what went wrong with the Shared Values Initiative and how to change the U.S. approach to public diplomacy in the future.

URL: https://library.okstate.edu/news/celebratingbooks/2008-honorees/jami-fullerton

Last Updated: 14 January 2022