Maribeth Kuzmeski

Author of "Name Image & Likeness: Personal Branding Strategies for Student Athletes"

February 7, 2023

Maribeth Kuzmeski is an Assistant Professor in the Spears School of Business at Oklahoma State University. She teaches The Principles of Marketing, Personal Branding: Name Image & Likeness (NIL), and Content Marketing. Maribeth started The Brand Squad at Oklahoma State to assist student athletes with their NIL efforts. Maribeth also is the President of the consulting firm, Red Zone Marketing.

"Name Image & Likeness: Personal Branding Strategies for Student Athletes" helps readers learn the marketing and business concepts necessary for elevating an individual's name, image & likeness (NIL), social media influence, entrepreneurial earning power, and overall personal brand. Gain knowledge about marketing theory, strategy and tactics of successful personal branding with an emphasis on audience engagement, generating followers, storytelling, and methods for leveraging your position.

URL: https://library.okstate.edu/news/celebratingbooks/2023-honorees/maribeth-kuzmeski

Last Updated: 20 March 2023