Jerry Rackley

Co-Author of "Modern Marketing Principles"

January 15, 2021

Jerry Rackley serves as Assistant Professor of Professional Practice in the Marketing and International Business department at the Spears School of Business, Oklahoma State University. His diverse marketing background includes more than three decades of experience at some of the world’s largest companies, as well as many start-up organizations. He continues to serve as a marketing consultant, which enables him to bring a rich, current, and practical marketing perspective into the classroom and his writing. Rackley is the author of Modern Marketing Principles and Marketing Analytics Roadmap: Methods, Metrics, and Tools.

URL: https://library.okstate.edu/news/celebratingbooks/2021-honorees/jerry-rackley

Last Updated: 4 March 2021